At Perfect Access, we believe that success in product and service innovation depends on creativity as a key input. Without a healthy and continuing supply of ideas, most organizations would cease to exist. A fundamental challenge facing leaders in the twenty‐first century is how to profit from group potential and then leverage it so that it produces organizational innovation and excellence.
This company takes a strategic view of creativity as a key element of competitive advantage. It outlines the conditions for creativity to flourish and is supported through the use of a number of case studies.